The Rookery at Marco Island and Hammock Bay now offers dynamic pricing. By definition, "dynamic" means "constant change," and we like to think of it as progress.
Tee times are based on dynamic pricing, which takes into account variables like the time of day and the weather. Based on demand, availability, and other shifting criteria, this process adjusts golf rates—both lower and higher—in real-time. While this method of charging may be new to the game of golf, it has long been a standard practice for hotels, airlines, and even your favorite sports teams. With rates changing daily, dynamic pricing allows you to choose the right rate for you at the right time on the right day.